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Global free web directory featuring UK business listings

The Advantages of Adding Website URL for Free

Before you start paying to have your website listed in a directory, you should take advantage of adding your website URL for free first. There are hundreds or maybe even thousands of directories over the Internet these days. You can't possibly scour the whole World Wide Web for each and every one of them to submit your website's URL, so it's best to make every submission count. While it is recommended to submit your website's URL and information to both paid and free directories, there are actually pros and cons for both.

Free directories

Advantages. Absolutely free. Having your website advertised at no extra costs is the most important advantage from free directories. There are no membership fees either. Your website will also remain listed for all time for as long as the directory is up. Search engine optimization. Aside from free advertising, free directories can help improve your website's standing in search engines. This makes it easier for web users to stumble upon your website when searching for information related to it. In relation to SEO, most directories (whether free or paid) can boast of a good standing with search engines. This explains why there are instances wherewith entries from directories are posted while the actual website listed may not. Direct traffic. Aside from gaining traffic through search engines, free directories can bring in direct traffic as well. These come from people who are already aware of the directory and drops by to look-up information without going through search engines to do so. When it comes to approval, even paid directories follow a review process for submitted sites. There are no automatic approvals even if you pay upon submission. Nonetheless, you can expect approval within 24 hours maximum or as fast as a few minutes from the time of submission.

Disadvantages. Despite many advantages, free directories also have their share of disadvantages like paid directories do. The most significant problem is the need to have a special code installed in the receiving site prior to being listed. If you don't mind small banners placed somewhere in your website's pages, then this does not become an issue. Some directories do not even require installing codes of any kind.

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Paid directories

Pros. Featured listing. This means you get the best spots in the directory. Your website will be displayed in prominent places that are easily found by visitors. Lifetime membership. There are directories which can only offer a limited period of membership, such as a year at most. Paying for membership can extend the time frame by which your website is listed or may even let it stay on the directory's records permanently. Nothing required in exchange. Paid listings do not require you to install any special code for registration. You can register and not worry about it afterwards.

Cons. Associated fees. "Why pay when you can have it free?" is something you can hear most people say when it comes to paying for services which can actually be used for free. The same applies for directories.